Flyers – weapons of mass destruction

Each of us had seen and was holding a flyer – a popular advertising medium capable of quickly enough to attract the attention of potential clients and bring a good effect, and all this with a small budget. Use of leaflets has no age. They have long been printed to inform, campaigning and advertising without losing relevance due to its cheapness and efficiency. To date, leaflets and flyers indispensable for exhibitions, presentations, scientific conferences and other promotional activities. They can be handed out on the street, to customers in stores and malls, as well as to send the mail.

Printing company “Decor” prints flyers in a wide variety depending on the requirements and wishes of the client. Standard size A4 leaflets considered (210h297mm), but today this printing is made in larger and smaller formats: A5, 1/3 A4, A6, or any other format you wish.

The company “Decor” started its activities in 1993. Today “Decor” is one of the leaders in the market of printing services Veliky Novgorod and Novgorod region. Updated annually park equipment and master new technologies. Our next pride – the new digital printing Xerox 700 Digital Color Press. The first printer with a truly industrial capabilities – exceptional image quality and impressive speed, ie, even more of your cards, even brighter your flyers more quickly any digital printing in the printing company “Decor”. What is one minute? At first glance – a moment. But Xerox 700 Digital Color Press in just 1 minute can print 70 A4 pages, 35 pages of A3, 31 pages format SRA3, impressive?

What should be a flyer or leaflet?

Important in the leaflet – is clear and understandable to the consumer information about the product or service, service, event, special promotion. High-grade and informative leaflet will help to orient the trading floor, find products, do not miss the exhibition, contact the seller interested buyer of the goods. Images and text may be applied as one or both sides. A good flyer is printed on quality paper and contains elements of corporate identity (logo, corporate colors, font design, slogan, etc..). Furthermore, they are printed contact information, images, product images. When the user gets into the hands of such a leaflet, the case will remain for small – call and order.

Leaflet distinguished:

Steps for creating leaflets

The clearest and most precise table of contents should be, that is the essence of (topic) leaflet. It’s better to make a large and clear font. But, as the leaflet read from the large to the small, and not just from the top down, it is not necessary to place the table of contents somewhere on the side.

Next you need to pay attention to the design of leaflets. This can be a picture or logo of your company, but it should be less than the size, or the leaflet will be overloaded.

As for the text of the handbill, it should be concise and understandable to everyone. And most importantly, this text should not contain any particle “no” (for example: “I do not want to smoke more?” “Trust us and we will not deceive you!”).

Now, about the size. The smaller the leaflet, the better. Since little easier to put in your pocket or purse. And do not overload the leaflet large amount of information, just need to highlight the most important thing.

How to hand out leaflets?

Flyers are not all in a row! Need to hand out leaflets to those who want it. Usually seen when a passer he holds out his hand. Otherwise, they will be in the near urn.

Extend the life of the leaflet. Can be repeated, but once you spend on printing flyers, do not take money for its original design, which will help to live longer leaflet. More than ever there will be designers printing company “Decor”, who are willing to develop the original design of your flyers. Can provide life leaflet for a year, if on the other side, for example, to print the calendar. Or provide a leaflet with useful information such as emergency numbers, bus timetables. Or rename a flyer in the invitation card. The leaflet should represent some value to your potential customer.

Entice customers shares on the leaflets. Restaurants, coffee shops, shopping malls or stores may offer a discount when purchasing bearer leaflets. Nice seller and the customer is happy. Cheap and cheerful.

Stay focused on the consumer. If you deliver lunches to offices (drinking water, stationery, office equipment), you also need to hand out flyers in offices, rather than poor students at bus stops.

Everyone is welcome to order the production of any leaflets, booklets, flyers, etc., as well as printing design and post-processing of finished products in the printing company “Decor”.

Printing company “Decor”: our printing – only the highest quality, our time – always short, and work with us – the maximum pleasant.