Ode leaflet (leaflet in election technology)

CAMPAIGN, ELECTION, ideologies, voters, election campaigns, image, communication channel, CANDIDATE, communication, leaflets, election technology

“Anyone whose plans are extensive, win the one whose ideas are scarce.”

Introduction

Leaflet in almost all regions have become a kind of symbol of electoral technologies. As well as commercial advertising is primarily associated with television commercials and campaigning associated with leaflet. It is safe to say that no election can not do without leaflets. In our view flyer deserves a separate discussion. The leaflet is an information channel on which depend the results of advocacy efforts (efficiency of agitation, the cost of the election campaign, and others). The article also discusses the maximum efficiency campaign.

Flyer as a channel of communication

Probably before many question arises: what attracts us is such a thing as a flyer, can a simple piece of A4 paper to provide at least some influence on the results of the election campaign? Perhaps more importantly not to pay much attention to the media message, but on the message itself, its content, the goals and targets of the message (campaign strategy, the image of the candidate, every political technology “chips”)?

Leaflet – one of the carriers campaign messages are usually produced in A4 (A5 less), the text on one side (sometimes on both sides), the other side – empty. Can be single, double or full color. The main method of distribution – “to every mailbox” (or “every door”), rarely handed out leaflets on the streets (like flyers) or used as outdoor advertising (“outdoor advertising”).

PR-dictionary site “new ideology”

“Opaque” channels of communication

The answer lies in the things that almost never speak or discuss. The fact that the implicit absolute transparency of each communication channel. By this is meant that any communications channel accurately without distortion transmits the message content. It is understood that the channel of communication, including the leaflet precisely conveys the meaning of the message. If there is any difficulty with the fact that the addressee (voter) understand the meaning of words of the source (the candidate), then they are not connected with the choice of communication channel.

In our opinion, these views are wrong. Results communication process as a feedback on the voter will depend, inter alia, on the choice of communication channels. I will allow myself a metaphor. Usually mean that the channel of communication as clear as the air in the clear day: he can not see, but through it all can be seen “as is”. We have a different view. Communication channel is rather like a complicated optical system: some objects approaching, some move away, some clearly visible, some opposite – blurred, and some even excluded from the field of view.

Communication channel is rather like a complicated optical system: some objects approaching, some move away, some clearly visible, some opposite – blurred, and some even excluded from the field of view.